網(wǎng)站上面建商城，是電子商務(wù)時(shí)代發(fā)展的一個(gè)特點(diǎn)。單從字面上，我們就可以清楚知道，商城網(wǎng)站制作是干什么用的。商城網(wǎng)站的建立，不僅可以達(dá)到普通商城的銷售商品的目的，它還可以在不受到時(shí)空的限制的情況下，還可以通過多媒體技術(shù)為用戶提供更加全面的商品信息。商城網(wǎng)站的建立，為商品網(wǎng)上交易提供了廣闊的發(fā)展平臺(tái)。在電子商務(wù)時(shí)代，它具有的便捷、快速的優(yōu)勢(shì)，在商品交易上具有一定的優(yōu)勢(shì)地位。
Website built above the commercial city, is electronic commerce a feature of the development of The Times. Single literally, we can clearly know, mall for what is making web sites. Mall site set up, not only can achieve common mall sell goods purpose, it also can be in from under the condition of the limit of time and space, but also through the multimedia technology for the user to provide a more comprehensive commodity information. Mall site set up, for commodity trade on the net to provide a broad development platform. In the era of e-commerce, it has the advantages of convenient, the fast, in commodities trading has a certain advantage.
在商城網(wǎng)站建立了這些時(shí)間中，商城網(wǎng)站設(shè)計(jì)、創(chuàng)建人員逐漸的了解到，商城網(wǎng)站如果要想獲得更多的客戶的關(guān)注，品牌效應(yīng)是關(guān)鍵。因此，網(wǎng)站設(shè)計(jì)、創(chuàng)建人員對(duì)品牌營(yíng)銷要有一定的了解。根據(jù)統(tǒng)計(jì)，消費(fèi)者在網(wǎng)上購物時(shí)，主要會(huì)考慮信譽(yù)、品牌知名度和網(wǎng)站知名度。由此可見，品牌營(yíng)銷(SEO)才是重中之重。
At the mall site set up these time, mall web design, create personnel to realize the gradually, mall site if we want to have more customers attention, the brand effect is the key. Therefore, web design, create personnel of a brand marketing to have certain knowledge. According to statistics, consumers in online shopping, main will consider credit, brand awareness and website popularity. This shows, brand marketing is the most important.
據(jù)市場(chǎng)營(yíng)銷學(xué)介紹，消費(fèi)者最多只能記住7個(gè)品牌，而這7個(gè)品牌中，消費(fèi)者最為關(guān)注的則是排名前面的3個(gè)品牌。由此可見，品牌的建設(shè)在產(chǎn)品銷售方面的重要性。如何才能好網(wǎng)站品牌營(yíng)銷呢？
According to marketing introduction, consumer can be at most remember seven brand, and this seven brands that the consumer of the most attention is the ranking of the front three brand. Therefore, the construction of the brand in the importance of product sales. How to best website brand marketing?
做品牌營(yíng)銷，就是要把產(chǎn)品輸送到消費(fèi)者心里，所以首先要對(duì)網(wǎng)站做定位分析(UEO)，明確目標(biāo)客戶是誰，他們的需求是什么，然后全方位地進(jìn)行宣傳推廣。
Do brand marketing, is to put the product is sent to the consumer heart, so first to web site do positioning analysis, clear target customers who, their demand is what, and comprehensive promotion.
首先，質(zhì)量是產(chǎn)品的生命，在網(wǎng)上賣產(chǎn)品和現(xiàn)實(shí)生活中銷售都是一樣的。我們很多人在網(wǎng)上看東西的時(shí)候，都會(huì)因?yàn)榭床坏矫恢桓蚁率帧Ｋ哉鹃L(zhǎng)們要把一切能給客戶帶來信賴感的東西展示在網(wǎng)上，像產(chǎn)品質(zhì)量認(rèn)定書、許可證、營(yíng)業(yè)執(zhí)照等。僅僅有這些臺(tái)面上的這些東西還是不夠的，我們要用真實(shí)可靠的質(zhì)量贏得消費(fèi)者的心，讓他們能給你的網(wǎng)站一個(gè)好的評(píng)價(jià)，這對(duì)于網(wǎng)站的信譽(yù)的建設(shè)是很重要的。另外還可以用一些其他的平臺(tái)，例如400電話，400在很多人的心目中都有著很大的威信，在很多行業(yè)的售前售后服務(wù)咨詢方面都有應(yīng)用。
First, quality is the life of products, in selling online products and real life sales are the same. We see a lot of people on the Internet time, can touch and see because dare not start. So the webmaster to put all can bring customers the aspiration of the things in the online display, like product quality protocols, permit, the business license, etc. There is only the mesa of these things or not enough, we want to use reliable quality to win the heart of consumers, let they can give your website a good evaluation, this to the web site of the construction of the credit is very important. Also can use some other platform, for example 400 call, 400 in many people's mind a authority, in many industries and after-sales service consulting service in all have applications.
第二，支付的手段要安全，產(chǎn)品的配送要快捷。網(wǎng)上消費(fèi)往往都是要先付款了，再拿到產(chǎn)品，這種有點(diǎn)不太合乎傳統(tǒng)的購物習(xí)慣，讓很多人覺得不安全，不暢快，大家更愿意接受的是貨到付款，特別是在購買一些不交大型的產(chǎn)品時(shí)。所以站長(zhǎng)要加強(qiáng)這方面的工作。另外，很多人不愿意去實(shí)體店，就是不愿意耗費(fèi)很多的時(shí)間排隊(duì)咨詢，所以盡量為客戶節(jié)省時(shí)間也是站長(zhǎng)們要用心做好的，產(chǎn)品配送一定要及時(shí)，同時(shí)配送過程中也要注意，不能損壞了產(chǎn)品。
Second, the means of payment to safety, the product allocation to quickly. Online consumer often are to first pay, again to get the products, this was not in keeping with tradition shopping habits and make a lot of people don't feel safe, not carefree, people tend to accept the goods to the payment is, especially in the purchase some don't hand over large products. So webmaster want to have this job. In addition, many people do not want to go to entity shop, is not willing to spend a lot of time line up consulting, so try to save time for the customer is the webmaster to attentively complete, product distribution must promptly, and at the same time distribution in the process also to pay attention, can't damaged products.
第三，不斷完善網(wǎng)站的各項(xiàng)功能，改進(jìn)各項(xiàng)服務(wù)，讓消費(fèi)者知道你的網(wǎng)站是在與時(shí)俱進(jìn)的，而不是滿足于已有成果，不思進(jìn)取。在電子信息技術(shù)不斷發(fā)展的今天，如果想要得到客戶的支持和認(rèn)可，則必須要不斷發(fā)展創(chuàng)新，不斷的掌握時(shí)代發(fā)展的趨勢(shì)，了解客戶對(duì)產(chǎn)品的需求和網(wǎng)站設(shè)計(jì)、創(chuàng)建方面的發(fā)展趨勢(shì)，為能夠及時(shí)的了解和滿足客戶打下堅(jiān)實(shí)的基礎(chǔ)。
The third, and constantly improve the website each function, improve services, let consumers know your web site is in advancing with The Times, not content with the previous research, we grow old by deserting our ideas. In the electronic information technology development today, if you want to get the support of the customers and the approval, the subject must constantly development innovation, continuous grasp the trend of the development of The Times, understand customer's needs and website design, create aspects of the development of the trend to understand and meet customer in time to lay a solid foundation.
第四，樹立良好的口碑。對(duì)待消費(fèi)者要耐心，提供熱情周到的服務(wù)。消費(fèi)者只有真正的體驗(yàn)到網(wǎng)站建設(shè)帶來的優(yōu)勢(shì)和便利，才會(huì)增加對(duì)網(wǎng)站建設(shè)的關(guān)注和對(duì)網(wǎng)站商品的忠誠(chéng)度，而且他們還會(huì)為網(wǎng)站介紹很多客源。給消費(fèi)者實(shí)實(shí)在在的優(yōu)惠，用實(shí)打?qū)嵉慕?jīng)濟(jì)回報(bào)為你的網(wǎng)站加分，這樣，網(wǎng)站商城的在市場(chǎng)上的口碑才能夠真正的樹立起來。
Fourth, sets up a good reputation. Treat consumers to patience, can provide the complete hospitality service. Consumers only true experience to the website construction of bring the advantages and convenient, would increase the website construction attention and on web sites commodity loyalty, and they will introduce a lot for the web site later. The truth to consumers preferential, with real economic returns for your web site add cent, so, the web site of the mall in the market reputation can truly set up.
總而言之，品牌營(yíng)銷是網(wǎng)站自身發(fā)展的需要，是滿足消費(fèi)者的需要，是競(jìng)爭(zhēng)的需要，也是網(wǎng)站走出國(guó)門，實(shí)現(xiàn)國(guó)際化發(fā)展的需要，所以樹立品牌形象尤其重要。商城網(wǎng)站的建設(shè)需要技術(shù)、管理、服務(wù)人員的共同努力，堅(jiān)持品牌營(yíng)銷的發(fā)展戰(zhàn)略，不斷為網(wǎng)站建設(shè)注入新的活力。
In short, brand marketing is the need of the development of their own web site, is to meet the needs of the customer, the competition is needed, as well as the website go out of the country, realize the needs of the development of internationalization, so set up brand image is especially important. Mall website construction need technology, management, service personnel to work hard together, insist on the development strategy of the brand marketing, website construction continue to inject new vitality.
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