從事 這個(gè)行業(yè)已有半年時(shí)間,相對(duì)大部分從事
成都網(wǎng)站建設(shè)互聯(lián)網(wǎng)工作的人,我還是新手。這里只是把自己的一些內(nèi)鏈建設(shè)方面的心得跟大家分享下。大家聽(tīng)?wèi)T了一句話,內(nèi)容為王, 外鏈為皇。也自然而然的認(rèn)為,做 工作就是做好內(nèi)容,做好外鏈,卻很少去理會(huì)內(nèi)鏈的建設(shè)。一開(kāi)始我也是對(duì)內(nèi)鏈不屑一顧,但從做好內(nèi)鏈后發(fā)現(xiàn)自己完全錯(cuò)了。
Engaged in this industry for six months time, relative to most people who work in the Internet, I was a novice. Here only to share some construction within the chain's own experience with you. We heard a word, content is king, the chain for emperor. Also come very naturally think, work is good, do the chain, but seldom to notice within the chain of construction. At first I was a contemptuous disregard of the chain, but the chain in the well and found himself completely wrong.
先談?wù)勎艺J(rèn)識(shí)的內(nèi)鏈的3點(diǎn)好處:
3 point first talk about the inner chain I know:
1、提高了用戶體驗(yàn),完善了內(nèi)容結(jié)構(gòu)。當(dāng)用戶觀看一篇文章時(shí)對(duì)于提到的一些專有名詞不懂,而你帶上了鏈接,用戶自然而然的就會(huì)點(diǎn)擊進(jìn)去觀看到底是什么意思。
To improve the user experience, improve the content structure. When the user is viewing an article for some proper nouns that do not understand, and you take a link, the user can click come very naturally go in to see what is the meaning of.
2、激活了不被收錄的頁(yè)面。大家都知道蜘蛛爬行是通過(guò)超文本鏈接進(jìn)行的,當(dāng)你在一些關(guān)鍵詞帶上了相關(guān)的鏈接頁(yè)面。蜘蛛是可以通過(guò)鏈接到另外一個(gè)頁(yè)面的,從而增加了頁(yè)面被收錄的幾率。
Activated not included page. We all know that spider is through hypertext links, when you in some key words with the relevant links page. The spider can be to another page via the link, thereby increasing the probability of pages are included.
3、回權(quán)效應(yīng)。網(wǎng)頁(yè)之間是有權(quán)重傳遞的,通過(guò)內(nèi)鏈不僅增加了鏈接的廣泛度,也對(duì)排名起到了良好的作用。
Back to the right. There is a weight transfer between the webpage through chain, not only increase the link widely degrees, to good effect on ranking.
以下談?wù)勎业膬?nèi)鏈建設(shè)的幾點(diǎn)建議
Several suggestions for construction of internal chain I talk about the following
1、網(wǎng)站導(dǎo)航JS調(diào)用
Site navigation JS calls
很多人都聽(tīng)說(shuō)搜索引擎對(duì)JS不友好,但是很多情況下,
營(yíng)銷(xiāo)型網(wǎng)站建設(shè)用簡(jiǎn)單的JS導(dǎo)航都好的提高用戶體驗(yàn)。而且ZAC“在如何隱藏內(nèi)容也可 能成為 問(wèn)題上也說(shuō)過(guò)JS鏈接是可以被谷歌蜘蛛抓取的。所以如果能更好的提高用戶體驗(yàn),不必去忌諱使用JS導(dǎo)航。
Many people have heard of the search engine is not friendly to JS, but in many cases, a site with JS navigation simple are good for improving the user experience. And ZAC“ in the content how to hide can also become a problem also said JS link can be Google spiders crawl. So if we can better improve the user experience, do not have to abstain from using JS navigation.
2、內(nèi)容頁(yè)頁(yè)面添加相關(guān)頻道
Add the relevant channel content page
這點(diǎn)我想大家也都知道,對(duì)于進(jìn)入內(nèi)容頁(yè)后很多人都會(huì)去點(diǎn)擊相關(guān)文章或者熱門(mén)文章這類(lèi)型的到達(dá)另外一個(gè)頁(yè)面,所以這點(diǎn)大家也比較清楚。
I think we all know, in the content page after a lot of people are going to click the relevant article or article of this type to another page, so that we can more clearly.
3、關(guān)鍵詞鏈接數(shù)的控制
Control key link number
一篇文章的鏈接數(shù)如果過(guò)多,將會(huì)造成瘡痍滿目的現(xiàn)象,讓讀者厭煩。這里鏈接數(shù)可以根據(jù)文章的總字?jǐn)?shù)來(lái)決定,當(dāng)然,同一個(gè)詞一次鏈接即可。這里鏈接的具體可以參考百度百科的做法,讓文章顯得自然就好。
A number of links to articles if too much, will cause came into the phenomenon, let the reader. The number of total words here link according to the decision, of course, the same word a link. This link can refer to a specific Baidu Wikipedia practice, let the article is natural.
4、插件的使用
The use of the plugin
一個(gè)網(wǎng)站那么多關(guān)鍵詞,手動(dòng)的話,那將會(huì)是一件非常恐怖的工作。所以大家可以在網(wǎng)站上安插關(guān)鍵詞插件,比如wordpress的內(nèi)容插件rejected-wp-keyword-link-rejected。
5、標(biāo)簽的運(yùn)用
Label application
很多人會(huì)忽視標(biāo)簽這塊,其實(shí)標(biāo)簽不僅可以增加關(guān)鍵詞密度,而且還構(gòu)建了良好的內(nèi)鏈。
Many people will ignore this fact labels, tags can not only increase the keyword density, but also to build the good inside chain.
6、某些詞鏈接到外部
Certain words are linked to external
不要吝嗇鏈接到外部,如果一篇文章的某個(gè)詞鏈接到百度百科上。只會(huì)讓人覺(jué)得這篇文章更加的專業(yè),更得以信任。在某些未被證實(shí)的說(shuō)法上,還可以增加文章的權(quán)重。
Don't save links to external, if an article a word link to Baidu encyclopedia. It will only make people feel that this article is more professional, more to be trusted. In some unconfirmed claims, can also increase the weight of the article.
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