隨著互聯(lián)網(wǎng)的普及，幾乎中國(guó)大大小小的企業(yè)都有一個(gè)自己的企業(yè)門(mén)戶(hù)網(wǎng)站，有的甚至同時(shí)運(yùn)營(yíng)著幾個(gè)網(wǎng)站，期望通過(guò)海量的網(wǎng)絡(luò)資源，獲得更多潛在客戶(hù)和陌生客戶(hù)的訪問(wèn)，從而幫助企業(yè)提升知名度和交易量，能在殘酷的市場(chǎng)競(jìng)爭(zhēng)中站穩(wěn)腿跟，而事實(shí)上，企業(yè)網(wǎng)站建設(shè)真的發(fā)揮其作用和威力了嗎？
With the popularity of the Internet, almost China greatly small enterprises have their own enterprise portal, and some even also operates several websites, through massive cyber source, get more potential customers and new customers to visit, to help enterprises to enhance the visibility and the volume of transactions, can stand the leg with a cruel market competition, in fact, the enterprise website construction really play its role and power?
在傳統(tǒng)的企業(yè)主眼里，網(wǎng)站以往被看作是一種虛榮心的表現(xiàn)，別人公司有網(wǎng)站，我也要有，但要做成什么樣的網(wǎng)站卻渾然不知。前幾年，當(dāng)各位企業(yè)家參加一些商業(yè)活動(dòng)，在名片交換環(huán)節(jié)，都會(huì)順便說(shuō)一句：我公司的網(wǎng)站有詳細(xì)介紹。流露出一種驕傲感。而當(dāng)我們登陸其網(wǎng)站時(shí)卻發(fā)現(xiàn)，與這位企業(yè)家說(shuō)的大相徑庭，網(wǎng)站只有“企業(yè)介紹、總經(jīng)理致辭、組織架構(gòu)、聯(lián)系方式和簡(jiǎn)單的產(chǎn)品圖片”等內(nèi)容，試問(wèn)，如果我是一個(gè)創(chuàng)業(yè)者，貴企業(yè)的總經(jīng)理說(shuō)了一些無(wú)關(guān)痛癢之話與我何干？我要了解的產(chǎn)品特性、加盟優(yōu)勢(shì)、營(yíng)銷(xiāo)策略等信息又在何處查看？與客戶(hù)要關(guān)心的內(nèi)容相差太遠(yuǎn)。所以，只短短停留幾秒鐘的時(shí)間，就關(guān)掉網(wǎng)站走人，這也是很多企業(yè)家的疑問(wèn)，為什么我做了網(wǎng)站卻沒(méi)用客戶(hù)通過(guò)網(wǎng)絡(luò)詢(xún)盤(pán)的重要原因之一。也一貫的認(rèn)為企業(yè)網(wǎng)站建設(shè)無(wú)用武之處，其根本原因有兩點(diǎn)，一是企業(yè)主本身對(duì)網(wǎng)站的認(rèn)識(shí)不夠，認(rèn)為做個(gè)網(wǎng)站，掛幾張產(chǎn)品圖片，留個(gè)聯(lián)系方式，就萬(wàn)事大吉了，然后就等著客戶(hù)打電話咨詢(xún)，可事實(shí)真是如此嗎？二是大多數(shù)網(wǎng)站建設(shè)公司的不負(fù)責(zé)任，一味的追求建站速度和價(jià)格戰(zhàn)，全部使用模板建站系統(tǒng)，也是目前市場(chǎng)上隨處可見(jiàn)的智能建站、一秒建站、可視化管理等，隨便哪個(gè)企業(yè)網(wǎng)站，全部套用，從不考慮企業(yè)的實(shí)際需求，從營(yíng)銷(xiāo)和技術(shù)的角度來(lái)講，都毫無(wú)用處，猶如拿了一張過(guò)期的船票，無(wú)論怎么吶喊，微弱的聲音都無(wú)法使互聯(lián)網(wǎng)這艘巨輪轉(zhuǎn)向，它只會(huì)離你越來(lái)越遠(yuǎn)。
In the traditional enterprise eye, website has been regarded as a kind of vanity, others company website, I also have, but what to make of the site didn't know. A few years ago, when all the entrepreneurs to participate in some activities, exchange links in the business card, will incidentally: my company's Web site has a detailed introduction. There was a sense of pride. And when we landed on its Web site to find, and the entrepreneur says the site has only "be quite different, enterprise introduction, general manager of speech, organization structure, contact and simple product picture" and other content, ask, if I was an entrepreneur, general manager of your company said a few words and I be of no importance what? The characteristics of the product, I want to know to join the advantage, marketing strategy and other information and view in where? With the customer to concern far. So, only for a few seconds, then turn off the web site leave, this is also a lot of entrepreneurs question, why I do the site but not with customers through one of the important reasons of network inquiry. Always think the enterprise website construction irrelevant, for two reasons, one is the business owners themselves to the website understanding is not enough, think to do a website, hang a few pictures, leave a contact, then everything will be fine., and then waiting for customers call Advisory, but the fact is really so? Two is the most website construction company is not responsible, the pursuit of the site speed and price war, all of the use of the template site system, is currently on the market are intelligent, visible for a second station, visual management, any enterprise website, apply to all, never consider the actual needs of enterprises, from the marketing and technology point of view, is useless, like took an expired ticket, no matter how to shout, weak voice cannot make the Internet this ship steering, it will only be getting away from you.
以上提到的案例，絕非個(gè)案，而是在中國(guó)中小企業(yè)網(wǎng)站建設(shè)中早已成為一種普遍現(xiàn)象。目前有前瞻性的個(gè)別企業(yè)家開(kāi)始慢慢覺(jué)醒，認(rèn)識(shí)到了網(wǎng)絡(luò)的巨大能量，要在網(wǎng)絡(luò)上獲取源源不斷的客戶(hù)詢(xún)盤(pán)，首先就要制作一個(gè)具有營(yíng)銷(xiāo)力的企業(yè)營(yíng)銷(xiāo)型網(wǎng)站建設(shè)，也將其企業(yè)網(wǎng)站在市場(chǎng)競(jìng)爭(zhēng)中由后端推向前端，突顯它的重要位置。那么，對(duì)于急需拓展市場(chǎng)的企業(yè)，什么樣的網(wǎng)站才具有營(yíng)銷(xiāo)力？企業(yè)的公信力如何展現(xiàn)？企業(yè)的盈利系統(tǒng)和商業(yè)模式又如何植入等等有關(guān)內(nèi)容，創(chuàng)新互聯(lián)將在之后的文章中跟大家詳細(xì)探討交流。
The above mentioned case, is not the case, but has become a common phenomenon in the construction of Chinese small and medium-sized enterprise website. At present there are prospective individual entrepreneurs began to slowly awakening, recognize the tremendous energy network, to get everfount enquiries on the network, you must first make a marketing force of enterprise marketing type website construction, the enterprise website in the market competition from the rear end to the front, to highlight its important position. So, for the urgent need to expand the market, what kind of website is marketing force? The credibility of enterprises how to show? The profitability of the enterprise system and the business model and how to implant and so on content, luxuries China will later in the article in detail with you to exchange.