企業(yè)網(wǎng)站建設(shè)方案的目的
The purpose of enterprise website builds a scheme
1. 企業(yè)成都網(wǎng)站建設(shè)方案的策劃主要目的在于，能夠通過網(wǎng)站首頁，公司簡介，產(chǎn)品服務(wù)信息，讓客戶清楚了解公司產(chǎn)品以及服務(wù)信息情況。
Company Beijing website construction scheme of the main purpose is to, through the website home page, company profile, products and services, allows customers to understand the company products and services information.
2. 網(wǎng)站欄目清晰明了，網(wǎng)站本身就是服務(wù)企業(yè)，為企業(yè)帶來宣傳。欄目之間的設(shè)定都是在服務(wù)于如何讓網(wǎng)站更吸引客戶，更能抓住客戶心理，方便用戶瀏覽網(wǎng)站而設(shè)定制作。
Website column is clear, the site itself is the service enterprises, for enterprises to bring publicity. Between columns set are in service to how to make the site more to attract customers, can seize the customer psychology, is convenient for the user to browse the site and set production.
3. 策劃方案還可以反應(yīng)出網(wǎng)站框架設(shè)計(jì)是否合理，預(yù)計(jì)能夠達(dá)到什么效果，以及后期網(wǎng)站推廣工作安排。
Planning scheme can also reflect the website frame design is reasonable, is expected to be able to achieve any effect, and the later website promotion job arrangement.
企業(yè)網(wǎng)站建設(shè)方案后臺管理系統(tǒng)設(shè)計(jì)框架
Enterprise website backstage management system frame design of construction scheme
（1） 網(wǎng)站后臺需要進(jìn)行初步設(shè)計(jì)，為了方便使用者更新網(wǎng)站產(chǎn)品信息或者服務(wù)信息，因?yàn)槠髽I(yè)的產(chǎn)品或者服務(wù)在不斷的增加和完善，所以為了方便用戶使用，后臺需要為客戶搭建一個(gè)管理平臺，產(chǎn)品以及產(chǎn)品分類增加，刪除，修改等功能。
( 1) the need for preliminary design of Web site background, in order to facilitate users to update the site information or service information, for the enterprise's product or the service continued to increase and improve, so to facilitate the users, the background needed to build a customer management platform, product and product categories to increase, delete, modify the functions of.
（2） 在線留言以及網(wǎng)站公告：通過在線留言可以方面建立于客戶之間溝通的媒介，很多企業(yè)網(wǎng)站忽略這點(diǎn)。網(wǎng)站公告可以在第一時(shí)間內(nèi)告訴客戶企業(yè)新品的發(fā)布以及企業(yè)近期動(dòng)態(tài)，這樣，當(dāng)自己有新產(chǎn)品推出的時(shí)候，總是會(huì)第一時(shí)間通知到這些客戶，也是提高客戶服務(wù)質(zhì)量的一種手段。
( 2) online message as well as the website announcement: through online messages can be set up to customers to communicate, a lot of enterprise website to neglect it. The website announced the first time tell the customer enterprise new product release and recent trends, such as their own, a new product launch time, always the first notice to the customer, but also improve the quality of customer service as a means of.
企業(yè)網(wǎng)站建設(shè)方案的內(nèi)容
The contents of the construction scheme of enterprise website
一、建設(shè)網(wǎng)站前的市場分析
Construction site before the market analysis
1、相關(guān)行業(yè)的市場是怎樣的,市場有什么樣的特點(diǎn)，是否能夠在互聯(lián)網(wǎng)上開展公司業(yè)務(wù)。
Related industry market is the market how, what kind of characteristics, whether on the Internet business.
2、市場主要競爭者分析，競爭對手上網(wǎng)情況及其網(wǎng)站策劃、功能作用。
The market analysis of main competitors, competitors to get on the Internet and website planning, functional role.
3、公司自身?xiàng)l件分析、公司概況、市場優(yōu)勢，可以利用網(wǎng)站提升哪些競爭力，建設(shè)網(wǎng)站的能力（費(fèi)用、技術(shù)、人力等）。
Company oneself condition analysis, company profiles, market advantages, can use the site construction site promotion what competition ability, ability ( cost, technology, manpower).
二、建設(shè)網(wǎng)站目的及功能定位
Construction site purpose and function orientation
1、為什么要建立網(wǎng)站，是為了樹立企業(yè)形象，宣傳產(chǎn)品，進(jìn)行電子商務(wù)，還是建立行業(yè)性網(wǎng)站？是企業(yè)的基本需要還是市場開拓的延伸？
Why should a website, is to establish a corporate image, promotional products, electronic commerce, or the establishment of industry website? Enterprises are the basic needs or marketing extension?
2、整合公司資源，確定網(wǎng)站功能。根據(jù)公司的需要和計(jì)劃，確定網(wǎng)站的功能類型：
Integrate corporate resources, determine the site functions. According to the company's needs and plans, determine the functionality of the site types:
企業(yè)型網(wǎng)站、應(yīng)用型網(wǎng)站、商業(yè)型網(wǎng)站（行業(yè)型網(wǎng)站）、電子商務(wù)型網(wǎng)站；企業(yè)網(wǎng)站又分為企業(yè)形象型、產(chǎn)品宣傳型、UEO營銷型網(wǎng)站建設(shè)、客戶服務(wù)型、電子商務(wù)型等。
Enterprise website, website, website of business ( industry website ), electronic commerce website; website is divided into corporate image, product promotion, UEO marketing website, customer service, e-commerce etc..
3、根據(jù)網(wǎng)站功能，確定網(wǎng)站應(yīng)達(dá)到的目的作用。
According to the website function, determining the site should meet the objective function.
4、企業(yè)內(nèi)部網(wǎng)（intranet）的建設(shè)情況和網(wǎng)站的可擴(kuò)展性。
Intranet ( intranet ) building and site of scalability.
三、網(wǎng)站技術(shù)解決方案?
Web technical solution?
1、采用自建服務(wù)器，還是租用雙線虛擬主機(jī)。
Using HTTP file server, or hire a virtual hosting.
2、選擇操作系統(tǒng)，用window2000/nt還是unix,linux。分析投入成本、功能、開發(fā)、穩(wěn)定性和安全性等。
Choice of operating system, using window2000/nt or UNIX, linux. Analysis of investment cost, function, development, stability and security.
3、采用模板自助建站、建站套餐還是個(gè)性化開發(fā)。
Using the template, self-help Station set or personalized development.
4、網(wǎng)站安全性措施，防黑、防病毒方案（如果采用虛擬主機(jī)，則該項(xiàng)由專業(yè)公司代勞）。
Site security measures, hacker, virus protection program ( if using a virtual host, the study by the Professional Company. ).
5、選擇什么樣的動(dòng)態(tài)程序及相應(yīng)數(shù)據(jù)庫。如程序asp、jsp、php；數(shù)據(jù)庫sql、access、oracle等。
The choice of what kind of dynamic process and the corresponding database. Procedures such as ASP, JSP, PHP; SQL, access, Oracle database.
四、網(wǎng)站內(nèi)容及實(shí)現(xiàn)方式
Website content and realization way
1、根據(jù)網(wǎng)站的目的確定網(wǎng)站的結(jié)構(gòu)導(dǎo)航。
According to the site to determine the site navigation structure.
一般企業(yè)型網(wǎng)站應(yīng)包括：公司簡介、企業(yè)動(dòng)態(tài)、產(chǎn)品介紹、客戶服務(wù)、聯(lián)系方式、在線留言等基本內(nèi)容。更多內(nèi)容如：常見問題、營銷網(wǎng)絡(luò)、招賢納士、在線論壇、英文版等等。
General business website should include: company profile, business trends, products, customer service, contact information, such as online message contents. More content such as : common questions, marketing network, careers, online forum, English version and so on.
2、根據(jù)網(wǎng)站的目的及內(nèi)容確定網(wǎng)站整合功能。
According to the website of the objective and content of determining the site integration function.
如flash引導(dǎo)頁、會(huì)員系統(tǒng)、網(wǎng)上購物系統(tǒng)、在線支付、問卷調(diào)查系統(tǒng)、在線支付、信息搜索查詢系統(tǒng)、流量統(tǒng)計(jì)系統(tǒng)等。
As of flash intros, membership system, online shopping system, online payment, online payment system, questionnaire survey, information search query system, traffic statistics system.
3、確定網(wǎng)站的結(jié)構(gòu)導(dǎo)航中的每個(gè)頻道的子欄目。
Determining the site structure navigation in each channel columns.
如公司簡介中可以包括：總裁致詞、發(fā)展歷程、企業(yè)文化、核心優(yōu)勢、生產(chǎn)基地、科技研發(fā)、合作伙伴、主要客戶、客戶評價(jià)等；客戶服務(wù)可以包括：服務(wù)熱線、服務(wù)宗旨、服務(wù)項(xiàng)目等。
If the company can include: speech of president, development, enterprise culture, core strengths, production base, R & D, partners, customers, customer evaluation; customer service can include: service hotline, service purpose, service project.
4、確定網(wǎng)站內(nèi)容的實(shí)現(xiàn)方式。
Determining the site content realization way.
如產(chǎn)品中心使用動(dòng)態(tài)程序數(shù)據(jù)庫還是靜態(tài)頁面；營銷網(wǎng)絡(luò)是采用列表方式還是地圖展示。
Products such as the center to use dynamic program database or static page; marketing network is the use of a list or map display.
五、網(wǎng)頁設(shè)計(jì)(Webpage design)
1、網(wǎng)頁設(shè)計(jì)美術(shù)設(shè)計(jì)要求，網(wǎng)頁美術(shù)設(shè)計(jì)一般要與企業(yè)整體形象一致，要符合企業(yè)ci規(guī)范。要注意網(wǎng)頁色彩、圖片的應(yīng)用及版面策劃，保持網(wǎng)頁的整體一致性。
Webpage design and art design, webpage art design generally and enterprise overall image, to meet the enterprises CI specification. Attention should be paid to the webpage, picture color application and page layout plan, keep the webpage of the overall consistency.
2、在新技術(shù)的采用上要考慮主要目標(biāo)訪問群體的分布地域、年齡階層、網(wǎng)絡(luò)速度、閱讀習(xí)慣等。
In the adoption of new technology to consider the main target audience of geographical distribution, age class, network speed, reading habits.
3、制定網(wǎng)頁改版計(jì)劃，如半年到一年時(shí)間進(jìn)行較大規(guī)模改版等。
Making webpage revision program, such as a half year to one year time large scale correcting.
六、費(fèi)用預(yù)算(Expense budget)
1、 企業(yè)建站費(fèi)用的初步預(yù)算
The cost of the preliminary budget
一般根據(jù)企業(yè)的規(guī)模、建站的目的、上級的批準(zhǔn)而定。
According to the general enterprise's scale, the goal of building a station, superior's approval and.
2、 專業(yè)建站公司提供詳細(xì)的功能描述及報(bào)價(jià)，企業(yè)進(jìn)行性價(jià)比研究。
Professional website to provide detailed description of the function and price, cost of enterprises.
3、 網(wǎng)站的價(jià)格從幾千元到十幾萬元不等。如果排除模板式自助建站（通常認(rèn)為企業(yè)的網(wǎng)站無論大小，必須有排他性，如果千篇一律對企業(yè)形象的影響極大）和牟取暴利的因素，網(wǎng)站建設(shè)的費(fèi)用一般與功能要求是成正比的。
Website price from a few thousand dollars to several hundreds of thousands yuan. If we exclude the template type self-help (usually that of enterprise website regardless of size, must have exclusive, if follow the same pattern of the corporate image of great ) and profiteering factors, website construction cost and function requirement is proportional to.
七、網(wǎng)站維護(hù)(Website maintenance)
1、服務(wù)器及相關(guān)軟硬件的維護(hù)，對可能出現(xiàn)的問題進(jìn)行評估，制定響應(yīng)時(shí)間。
Servers and related hardware and software maintenance, some problems that need to be assessed, developed in response to the time.
2、數(shù)據(jù)庫維護(hù)，有效地利用數(shù)據(jù)是網(wǎng)站維護(hù)的重要內(nèi)容，因此數(shù)據(jù)庫的維護(hù)要受到重視。
Database maintenance, effective use of data is the important content of the web site maintenance, database maintenance to attention.
3、內(nèi)容的更新、調(diào)整、SEO網(wǎng)站優(yōu)化等。
Content update, adjustment, SEO website optimization.
4、制定相關(guān)網(wǎng)站維護(hù)的規(guī)定，將網(wǎng)站維護(hù)制度化、規(guī)范化。
Make website maintenance requirements, the website maintenance system to change, standardization.
5、說明：動(dòng)態(tài)信息的維護(hù)通常由企業(yè)安排相應(yīng)人員進(jìn)行在線的更新管理；靜態(tài)信息（即沒用動(dòng)態(tài)程序數(shù)據(jù)庫支持）可由專業(yè)公司進(jìn)行維護(hù)。
Note: dynamic information maintenance usually consists of enterprise arrangement corresponding personnel online update management; static information (i.e., no dynamic program database support) by Professional Company for maintenance.
八、網(wǎng)站測試(Site test)
網(wǎng)站發(fā)布前要進(jìn)行細(xì)致周密的測試，以保證正常瀏覽和使用。主要測試內(nèi)容：
Website to conduct careful testing, in order to ensure the normal browsing and use. Main test content:
1、文字、圖片是否有錯(cuò)誤。
Text, pictures, whether there is error.
2、程序及數(shù)據(jù)庫測試。
The procedures and database test.
3、鏈接是否有錯(cuò)誤。
Link error.
4、服務(wù)器穩(wěn)定性、安全性。
Server stability, safety.
5、網(wǎng)頁兼容性測試，如瀏覽器、顯示器。
Webpage compatibility testing, such as a browser, display.
九、網(wǎng)站發(fā)布與推廣(Web publishing and promotion)
1、網(wǎng)站測試后進(jìn)行發(fā)布的公關(guān)，廣告活動(dòng)。
Site test after the release PR, advertising activities.
2、搜索引掣登記等。
Search engine registration.
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